If you’re a typical mobile user, you understand the intense competition between giant mobile phone brands, Apple and Samsung. For years, both brands have been vying for the top spot when it comes to creating innovative, game-changing handsets. Like any typical mobile users, you’d think its all healthy competition. But you’d be wrong.
More than just creating the best high-end handsets available in the market today, the battle between Samsung and Apple goes much deeper. In fact, the two brands have clashed not only in terms of profitability but also legally. The clash has reached an unprecedented scale involving legal wars that cost billions of dollars. And it all started a few years ago, rooting from a secret project that escalated to one of the biggest clashes in business history.
Samsung used to be a supplier for Apple so you’d understand if the late Steve Jobs was furious when he learned that Samsung released an eerily similar device to Apple’s newly released iPhone a few years back. It was only one of the Korean’s company records patent infringements throughout the years. Apple, in this instance, has every right to give Samsung a fight they wouldn’t forget. It’s also likely that Apple may win the battle but the more pressing question, at what cost?
It was year 2010 when Samsung launched their very first Galaxy phone. Named the Galaxy S, the smartphone was under fire for looking shockingly similar to Apple’s first iPhone release. With suspicions high and palpable, Apple snagged a unit, which the iPhone team investigated from the inside out. From the screen to the icons and the overall appearance, the Galaxy S was judged a pirated version of the first iPhone. Even worse, the phone copied patented features such as the “pinch o zoom” and the “rubber-branding.” Thus the start of the ongoing legal battle between mobile industry’s two biggest brands.
For years now, Apple and Samsung got into the pattern of filing a suit responded with a countersuit from the other party and vice versa. Billions of dollars were already spent and stacks of legal papers have been created. Even after all that, the fight isn’t close to being over yet. Some outsiders are already calling out both brands to end it once and for all. Unfortunately, we may wait years before the biggest legal battles in business history come to an end. Apple is not backing down asserting that Samsung has ripped off Apple not once but at least 22 more times. Samsung is not backing down either. Even with proofs that Samsung has indeed stole from Apple the brand paid money but at the same pushed to another level of competition that set its latest Galaxy release an emerging winner in the market.
Last year’s Samsung’s Galaxy S6 gave Apple’s iPhone 6S a run for its money. Popular review sites in the market have deemed Samsung’s offering better than Apple’s iPhone. Considering all the legal battles happening in the background, this is like a punch in the face to what visionary Steve Jobs has created years ago. Even if Apple wins the legal battles and even if they get paid billions for Samsung’s patent infringement cases and questionable tactics, there’s no denying the fact that Samsung has gained a lead in the market. And it’s the kind of lead that might put a setback on Apple’s future iPhone releases unless the brand steps up its game some more. With Samsung phones cheaper than iPhones, the competition is only about to get even fiercer between the two brands.